In many contexts, the first barriers are not about understanding, but access: doubts about requirements, modality, start dates, certification or how the platform works can prevent someone from deciding to enroll or continue a course. To facilitate that first—and often decisive—contact, Educativa allows you to integrate WhatsApp as an official communication channel, both for people interested in courses and for those already enrolled.
And here lies its potential as a sales tool: WhatsApp enables personalized, immediate, and two-way communication with your audience at the exact moment they show interest or need support, allowing you to improve interaction, increase conversions, and build stronger relationships.
This feature does not seek to replace formal support channels, but rather offer a complementary pathway with low technical barriers and high familiarity, especially useful in environments where instant messaging is part of daily habits.
Two locations, two purposes
The WhatsApp link can be configured in two different spaces, depending on institutional needs:
In the Catalog section and login (outside the campus)
Aimed at people exploring the public course offerings. From each course’s page, they can start a chat to request information before enrolling. This allows accompanying the decision-making process with a human, contextualized, and timely response, turning a simple inquiry into a conversion opportunity. It’s communication in its most effective form: close, relevant, and in real time.
Inside the virtual classroom (within the campus)
Designed for already-enrolled students. It allows including a direct link to the support team, coordination, or tutoring to resolve administrative, technical, or logistical questions without leaving the learning environment. Beyond support, this channel strengthens the student experience, reduces dropout rates, and builds trust—key factors for retention and positive word-of-mouth.
Both options share a common goal: reduce friction in communication and strengthen the relationship between the institution and its audiences—potential and current—.
How to set it up
WhatsApp integration is available for all institutions using Educativa. To activate it, the institution must define one or two WhatsApp numbers:
- A number for the catalog (for example, for pre-enrollment inquiries).
- A number for classrooms (for example, for questions during the course).
These numbers can be the same or different, depending on the institution’s internal organization.
WhatsApp is the communication tool used massively. It’s where your audience already is, where they make their everyday inquiries, where they feel comfortable writing.